Dreamville’s Cozz is on a steady rise to the top of the rap game. Disrupting a local talk show with his grounded honesty, Cozz loudly proclaims his individuality on “Bout It,” his latest video. Boasting a vibrant guest appearance from rap-n-b riser Garren, “Bout It” is a soulful manifesto, stressing the importance of keeping it real as you grow more successful. In the video, the Dreamville emcee deals with fame-hungry wannabes, disgruntled TV executives, and star-struck fans as he navigates his newfound celebrity.
“Bout It” is a highlight from February’s Effected (Dreamville/Interscope Records), which features A-list collaborations with Kendrick Lamar, J. Cole, and Curren$y. The new video arrives just in time for Cozz’s Effected Tour, which started in Atlanta over the weekend. Spanning 16 dates through late May and early June, the Effected Tour will make its way through dates in Toronto, Chicago, DC, Philadelphia, and NYC, before heading to the West Coast and culminating in a hometown show in Los Angeles on June 10th.
Watch “Bout It” above.
