This is honestly pretty genius. Jadakiss is lined up to be making Covid PSA’s all over New York City’s subways and buses. This new campaign kicks off February 12th and will feature not just Jadakiss’ voice but 20 other iconic New Yorkers.
The initiative was created as a collaboration between the MTA and Nicholas Heller. “It has always been a dream of mine to get together a gang of incredible New Yorkers to record new subway announcements similar to what yellow cabs did back in the early 2000s,” Heller said in November. “I think it’s important, for the time that we are in, that we have a reminder that we are still strong, we are still here, we are still New York. If all goes according to plan, it will spark a sense of New York pride every time you take the train.”
I love it and I wish this was a nationwide thing! Salute to Jadakiss and NYC!